Agile and endlessly varied, audio sets us free from our screens. All your listeners need is their smartphone and there are millions of podcast fans worldwide.
Global monthly podcast listens are set to grow six-fold from 287 million in 2016 to 1.85 billion in 2023, according to research by Ovum in 2019. In the UK, Ofcom reports that nearly 6 million people now listen to a podcast every week, double the number five years ago.
Now organisations big and small make their own podcasts to talk about who they are, what they do and what they think. On their websites for internal use, or shared through apps like Apple Podcasts and Spotify, their podcasts speak directly to their target audiences.
It's hard to make yourself heard. With podcasts, people choose their own perfect moment to listen.
WHO ARE your pods FOR?
influencers and collaborators
customers, clients and subscribers
alumni and interest groups
colleagues, recruits, business partners and investors
Life is busy. Podcasts help multitaskers make short work of their commute, their exercise and their chores.
what's in it for you?
showcase what you do
grow your influence and impact
build relationships, reach new people and keep in touch
spread knowledge, encourage debate and innovation
how do people listen?
You decide who can listen. Make your podcasts freely available to the world on platforms like Apple Podcasts, Google Podcasts and Spotify or keep them as private content for a selected audience on your own website.